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← System Design Interview Playbook

Interview Framework

  • The 6-Step Design Framework
  • HLD Fundamentals Refresher
  • Requirement Gathering Practice
  • Domain Decomposition
  • API Contract Design
  • Data Ownership Model
  • Failure Scenario Walkthroughs
  • Architecture Diagramming
  • Back-of-Envelope Estimation

10 Case Studies

  • Design a URL Shortener
  • Design Twitter / X
  • Design WhatsApp
  • Design Netflix
  • Design a Rate Limiter
  • Design a Search Autocomplete
  • Design a Distributed Cache
  • Design a Notification Service
  • Design Uber / Ride Sharing
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  • Design an Authentication System at Scale
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  • Design Container Orchestration Basics
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  • Design Service Mesh Basics
  • Design a Centralized Configuration & Secrets System
  • Design a Batch Processing System
  • Design a Data Warehouse / Analytics Storage Layer
  • Design Global Content Delivery
  • Case studies

    🏗️Design a URL Shortener
  • 🏗️Design a Rate Limiter
  • 🏗️Design Twitter / X
  • 🏗️Design WhatsApp
  • 🏗️Design Netflix
  • 🏗️Design a Distributed Cache
  • 🏗️Design a Notification Service
  • 🏗️Design a Search Autocomplete System
  • 🏗️Design Uber / Ride Sharing
  • 🏗️Design a Web Crawler
  • 🏗️Design a Payment System
  • 🏗️Design a Distributed Lock Service
  • 🏗️Design a Video Streaming Platform
  • 🏗️Design a Search Engine
  • 🏗️Design E-Commerce Checkout & Inventory at Scale
Chaturmind
← System Design Interview Playbook

Interview Framework

  • The 6-Step Design Framework
  • HLD Fundamentals Refresher
  • Requirement Gathering Practice
  • Domain Decomposition
  • API Contract Design
  • Data Ownership Model
  • Failure Scenario Walkthroughs
  • Architecture Diagramming
  • Back-of-Envelope Estimation

10 Case Studies

  • Design a URL Shortener
  • Design Twitter / X
  • Design WhatsApp
  • Design Netflix
  • Design a Rate Limiter
  • Design a Search Autocomplete
  • Design a Distributed Cache
  • Design a Notification Service
  • Design Uber / Ride Sharing
  • Design a Distributed File Storage System
  • Design a Distributed Task Scheduler
  • Design a Message Queue System
  • Design an Authentication System at Scale
  • Design a Distributed Logging & Metrics Pipeline
  • Design a Food Delivery Platform
  • Design a Real-Time Analytics Dashboard
  • Design a Monitoring & Alerting System
  • Design Container Orchestration Basics
  • Design a CI/CD Pipeline System
  • Design Service Mesh Basics
  • Design a Centralized Configuration & Secrets System
  • Design a Batch Processing System
  • Design a Data Warehouse / Analytics Storage Layer
  • Design Global Content Delivery
  • Case studies

    🏗️Design a URL Shortener
  • 🏗️Design a Rate Limiter
  • 🏗️Design Twitter / X
  • 🏗️Design WhatsApp
  • 🏗️Design Netflix
  • 🏗️Design a Distributed Cache
  • 🏗️Design a Notification Service
  • 🏗️Design a Search Autocomplete System
  • 🏗️Design Uber / Ride Sharing
  • 🏗️Design a Web Crawler
  • 🏗️Design a Payment System
  • 🏗️Design a Distributed Lock Service
  • 🏗️Design a Video Streaming Platform
  • 🏗️Design a Search Engine
  • 🏗️Design E-Commerce Checkout & Inventory at Scale
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✓ FreeAdvanced· 25 min read

Design Netflix

CDN strategy, video encoding, microservices, chaos engineering — Netflix's architecture.

Published September 21, 2026


Design: Netflix

Requirements

Functional: Stream videos, Browse catalog, Search, Recommendations, Multiple device/quality support Scale: 230M subscribers, 15% of global internet traffic, 8K streams per second peak

The Core Challenge: Video Delivery

Video files are huge (1 hour HD = 3-5 GB). You cannot serve them from a single origin server.

CDN Strategy

Origin Servers (AWS S3) → CDN Edge Servers (worldwide) → Users

Netflix's Open Connect:
  - Netflix deploys its own CDN appliances directly at ISPs
  - Popular content pre-positioned at the edge
  - User requests served from nearest edge (< 10ms latency)

Adaptive Bitrate Streaming (ABR)

The same video is stored at multiple quality levels. The client switches quality based on available bandwidth.

Video encoded at:
  4K    (15 Mbps)
  1080p (8 Mbps)
  720p  (4 Mbps)
  480p  (2 Mbps)
  360p  (1 Mbps)

Each quality level is split into 4-second segments.
Client player:
  1. Download manifest (list of all segment URLs per quality)
  2. Measure download speed of last segment
  3. Choose quality for next segment based on bandwidth
  4. Buffer 10-30 seconds ahead

Protocol: HLS (HTTP Live Streaming) or DASH (Dynamic Adaptive Streaming over HTTP)

Video Encoding Pipeline

Original Video Upload
  ↓
[Encoder Farm (AWS) — parallel encoding]
  ↓ (different resolutions, codecs: H.264, H.265, AV1)
[S3 Storage]
  ↓
[CDN Push — pre-position at edge based on popularity prediction]

Data Model

-- Metadata (MySQL + Elasticsearch for search)
videos: video_id, title, description, duration, genres[], cast[]

-- Viewing history (Cassandra)
view_history: user_id, video_id, watch_position, updated_at

-- Recommendations (offline ML pipeline → Cassandra)
recommendations: user_id, video_ids[], model_version, generated_at

Architecture

Client → DNS → Edge Location → CDN
  ↓ (metadata/auth)
API Gateway → [Catalog Service | User Service | Recommendation Service]
  ↓
[MySQL] [Cassandra] [Elasticsearch]
  ↓
[Kafka → ML Pipeline → Recommendations]

Recommendations

  • Collaborative filtering: users with similar viewing history like similar content
  • Content-based: match user preferences to video features
  • Offline processing: ML models retrain nightly; recommendations precomputed and cached per user

Interview Tips

  1. The key insight is that video streaming is almost entirely CDN/edge — the origin server is rarely hit.
  2. ABR + chunked streaming explains why Netflix rarely buffers — quality adapts rather than pausing.
  3. Precomputed recommendations stored in Cassandra → O(1) lookup per user.

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Lesson: Design Netflix

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